Anheuser-Busch InBev’s Michelob Ultra Organic Seltzer Essential Collection – Product Launch
Category - Hard seltzer, 4% abvAvailable - From this monthLocation - The US, available nationwidePrice - Not disclosed Anheuser-Busch InBev…
Michelob Ultra
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Anheuser-Busch InBev readies Michelob Ultra activation for Super Bowl LVI
Anheuser-Busch InBev has launched this year's Super Bowl push for its Michelob Ultra brand. The three-part video series, entitled ‘Superior…
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Anheuser-Busch InBev extends low-carbon pilot for aluminium cans to UK
Anheuser-Busch InBev has expanded a trial of low-carbon aluminium cans. The brewer started rolling out 5m “ultra-low-carbon” 44cl cans for…
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Anheuser-Busch InBev commits US$100m to promote women’s sports under Michelob Ultra
Anheuser-Busch InBev has pledged US$100m to increase the visibility of women's sports in the US. The five-year spend, fronted by…
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Anheuser-Busch InBev hails rebound as six-month sales take off – results data
Second quarter sales jump 27.6% to US$13.54bn Three months also grow against Q2 2019, by 3.2% Six-month sales to end…
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Anheuser-Busch InBev signs Usain Bolt for on-premise Michelob Ultra push – video
Anheuser-Busch InBev has recruited Usain Bolt to head up its latest Michelob Ultra campaign in the US. The eight-time Olympic…
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Anheuser-Busch InBev secures PGA Tour sponsorship extension for Michelob Ultra
Anheuser-Busch InBev has extended its long-standing sponsorship deal with North American professional golf organisation the PGA Tour. A-B InBev brand…
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Anheuser-Busch InBev to offer summer experiences for Michelob Ultra Organic Seltzer
The activation, entitled 'Vacation in this Ad', will be centred around QR codes found in TV and digital adverts for the…
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Anheuser-Busch InBev offers free Michelob Ultra to US exercisers – video
The 'Beer Run' activation, launched today, encourages consumers to post a photo of themselves working out. They will then receive…