View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
August 26, 2021

Anheuser-Busch InBev commits US$100m to promote women’s sports under Michelob Ultra

By Rhodri Morgan

Anheuser-Busch InBev has pledged US$100m to increase the visibility of women’s sports in the US. The five-year spend, fronted by the group’s Michelob Ultra beer brand, includes dedicating 50% of the brand’s lifestyle media content to feature female athletes and women’s sports. A-B InBev intends to ensure equal representation of both male and female athletes…

Subscribe to Just Drinks

Verdict Network

Join over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)

Already a Member? LOGIN HERE

Just Drinks membership gives you:

  • Unlimited access to Just Drinks content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
  • Unbeatable market coverage from wine and beer, to soft drinks
  • Unrivalled apparel industry comment from Olly Wehring, Andy Morton and leading industry analysts

Want multi-user access? Explore our multi-user & corporate memberships

70% of the beverage companies in the Forbes Global 2000 use Just Drinks

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy


Thank you for subscribing to Just Drinks