Emerging markets mean gin isn’t yesterday’s news
Categories like Tequila may be grabbing the spirits headlines but gin can still offer distillers opportunities for growth.
ByCategory Comment – Unaged Spirits
US spirits consumers state their future preferences. Any surprises?
The US has long been the most important market for spirits brand owners. Has a recent survey of consumption plans…
By
Has whisky finally found the flavour grail? – comment
Flavoured extensions always risk cannibalisation of the parent brand. In whisky, however, category commentator Richard Woodard believes the sweet spot…
By
Why unaged spirits brand owners should – finally – consider China
Long the preserve of baijiu, China has been considered off-limits by international brands in the unaged spirits segment. Category commentator…
By
What’s coming up in unaged spirits in 2022? – Predictions for the Year Ahead – comment
We’ve grown accustomed in the past few decades to think of the global economy – and the consumer marketplace that…
By
Narrow and deep or broad and shallow? The spirits industry’s dilemma – comment
Trying to be all things to all consumers carries great risk for brand owners. Spirits category commentator Richard Woodard asks:…
Why UK tax changes on spirits are also playing out in the US – comment
While UK-based category commentator Richard Woodard has one eye on his home country's tax changes for spirits, his other eye…
The spirits marketing balancing act between aspirational and exclusive – comment
In marketing terms, unaged spirits brands can learn a lot from their aged brethren. Category commentator Richard Woodard explains.
By