Diageo’s Archers cast-off offers a bleak glimpse into hard seltzer’s future

In my student days, it would be charitable to say that my peers and I were eclectic in our tastes when it came to alcohol. One acquaintance was fond of an old Harveys Sherry named Copper Beech (I suspect the abv/price ratio may have been the chief attraction), while another – a generously-built, rugby second-row forward – had an unlikely hankering for a then brand-new product called Archers peach schnapps.