It’s hard to escape an eerie feeling of déja-vu as we navigate the early weeks of 2026: geopolitical uncertainty; the renewed threat of tariffs from the Trump administration; and a beverage alcohol industry continuing to confront arguably its most difficult trading conditions in a generation.
Trump tariffs threaten “thousands” of US jobs, wine-and-spirits trade body warns
The tariffs could also result in $5bn in lost tax revenue, according to a study commissioned by Wine & Spirits Wholesalers of America.
Shivam Mishra December 12 2024


