It’s called – in not terribly elegant language – a semiquincentennial. On 4 July, the United States of America will celebrate the 250th anniversary of the signing of the Declaration of Independence. As good a time as any, then, to consider the current health (or lack of it) of the American whiskey category.
Rejoice as Diageo reopens Port Ellen but closures could soon haunt spirits industry
That Diageo has reopened Port Ellen is unquestionably good news but fragile demand for spirits could lead to other distilleries falling silent, writes Richard Woodard.
Richard Woodard March 25 2024


