Unaged Spirits Commentator
It’s not just in Tequila where the underlying trends look solid, argues Just Drinks columnist Richard Woodard.
Producers of aged spirits have displayed resilience in recent years – but how can brand owners ride out what promises to be a tricky 2023?
Ready-to-drink is a fickle category in which to play, as seltzer makers are finding out the hard way.
Balcones Distilling in Texas and UK-based The Oxford Artisan Distillery are indicators of where whisky is going.
Pernod has described its bid to outpace its rivals in North America as “turning a big ship” but its recent hat-trick of deals is a significant pull on the tiller.
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Brown-Forman’s acquisitions in gin and rum have overshadowed a significant investment in single malt.
After Covid left Champagne flat, the hot summer has given the region a boost but extreme weather will remain one of the long-term challenges facing growers.
Gin Mare has built a solid position in high-end gin, while Brown Forman’s distribution muscle may open up new markets.
The tie-up between The Macallan and car maker Bentley feels like the single malt has been slightly consumed by an automotive brand, Richard Woodard writes.
There will be huge opportunities within the diverse RTD category for businesses of all sizes – but wise companies will take a moment to think through their plans.