Heineken’s appointment of an outsider as CEO has raised eyebrows but, with the brewing behemoth undergoing some significant changes in a challenging market, the move has also been welcomed in investment circles.
Purity Soft Drinks to explore “white space” in adult soft drinks with Firefly brand refresh
“The adult soft-drinks trend is not just a UK-based thing. It’s everywhere” – Purity Soft Drinks CEO Sarah Baldwin.
Jessica Broadbent September 14 2023


