Should we be worried about Champagne? At a time when the wine industry is suffering its worst structural decline in decades, the idea might seem fanciful. Sparkling wine is bucking the negative consumption trends and Champagne has a unique status built on luxury and celebration.
It may be wiser for Pernod Ricard to hang on to Mumm Champagne
The Champagne market is in the doldrums but the downturn could be short term – and Mumm might give Pernod different options to Perrier-Jouët.
Richard Woodard February 13 2025









