It’s called – in not terribly elegant language – a semiquincentennial. On 4 July, the United States of America will celebrate the 250th anniversary of the signing of the Declaration of Independence. As good a time as any, then, to consider the current health (or lack of it) of the American whiskey category.
Celsius Holdings, Suntory strengthen Europe distribution partnership with France tie-up
It follows similar moves by the energy-drinks maker in the UK, Ireland, Australia and New Zealand.
Eszter Racz April 04 2024


