It’s called – in not terribly elegant language – a semiquincentennial. On 4 July, the United States of America will celebrate the 250th anniversary of the signing of the Declaration of Independence. As good a time as any, then, to consider the current health (or lack of it) of the American whiskey category.
Celsius, PepsiCo tweak distribution deal
Shares in the US energy drink business fell after the news the company’s distribution deal with PepsiCo had been changed.
Dean Best March 28 2024


