And now there are three? Well, at the moment, all we have are anonymous tip-offs to The Wall Street Journal and Reuters but their reports suggesting Sazerac has at least been interested in recent weeks in a deal with Brown-Forman sent shares in the Jack Daniel’s maker soaring (again) yesterday.
Carlsberg UK venture relegates Kronenbourg name with 1664 Bière relaunch
The move follows CMBC’s acquisition of the UK rights to the brand from Heineken in 2023.
Jessica Broadbent April 08 2024


