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Campari sells Cognac, rum and Tequila brands

The Aperol maker has been shedding assets it deems non-core since setting out a plan in 2024 to provide more resources for “core priority brands”.

Satarupa Bhowmik July 30 2026

Campari has struck deals to offload Bisquit&Dubouché Cognac, Cabo Wabo Tequila and a clutch of rum brands.

The Aperol maker has been shedding assets it deems non-core since setting out a plan in 2024 to provide more resources for “core priority brands”.

Campari is selling Bisquit&Dubouché Cognac and Cabo Wabo Tequila to Irish business Cobblestone Brands.

The Italian spirits giant is also moving on Martinique-based Bellonnie et Bourdillon Successeurs, which manufactures rhum agricole under the Trois Rivières, Maison La Mauny and Duquesne brands.

Campari said it was carrying out that deal with an unnamed "a French private industry player".

Cabo Wabo was founded in 1996 by rock musician Sammy Hagar, who sold an 80% stake to Campari in 2007 for $80m and the rest in 2010.

Bisquit&Dubouché was established in 1819. Cobblestone highlighted the brand’s strength in South Africa, alongside its presence across Europe, Asia Pacific and global travel retail.

In a statement yesterday (29 July), Dublin-based Cobblestone described the addition of Bisquit&Dubouché Cognac and Cabo Wabo as the “most significant milestone” in its history.

Both transactions are expected to be completed by the end of October, Campari said. "The combined proceeds are estimated at circa €30m," it added.

In a statement, Campari said the deal covers intellectual property rights and finished goods inventories for both brands, as well as real-estate assets tied to the Bisquit&Dubouché business.

The agreement also includes a transitional manufacturing agreement for Cabo Wabo.

In December, Campari struck a deal to divest the Averna and Zedda Piras brands to fellow Italian spirits group Illva Saronno for €100m (then $117m).

In June, Campari sold vermouth brand Cinzano to Caffo Group 1915 for €100m in June last year. Three months before that, the company announced the disposal of its Australian production site and co-packing operations.

In July last year, Cobblestone bought Knappogue Castle and Clontarf Irish whiskey from Pernod Ricard, adding the brands to Four Corners American gin and Star & Key rum in its portfolio.

Campari also reported its second-quarter and first-half results yesterday.

The Skyy vodka owner lifted its adjusted EBIT margin forecast after factoring in a €10m gain from a “more favourable” tariff environment.

Besides, it reaffirmed its target for around 3% organic net sales growth for the full year.

For the six months to the end of June, Campari posted net sales of €1.51bn, a reported decline of 1% from a year earlier, reflecting foreign-exchange pressure and the impact of disposals. On an organic basis, however, sales increased 2.7%.

Adjusted EBIT for the first half rose 1.8% on a reported basis, and 8.5% organically, reaching €358m. Reported EBIT dropped 27% to €249m.

Adjusted net profit climbed 4.7% to €226m. Statutory net profit came in at €129m, down 37.7% from the first half of 2025.

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