It’s called – in not terribly elegant language – a semiquincentennial. On 4 July, the United States of America will celebrate the 250th anniversary of the signing of the Declaration of Independence. As good a time as any, then, to consider the current health (or lack of it) of the American whiskey category.
Brown-Forman highlights the uncertainty swirling around US spirits
Distillers are facing a tough job trying to work out when the clouds over the US spirits sector will clear.
Richard Woodard March 18 2024


