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October 27, 2021

Zamora Co’s Licor 43 Chocolate – Product Launch

According to Zamora, the inspiration for the brand extension came from consumer feedback through the brand's Social Media channels.

  • Category – Liqueur, 16% abv
  • Available – From this month
  • Location – Available globally
  • Price – In the UK, SRP of EUR22.99 (US$26.67) per bottle

Zamora Co has released another expression from its Licor 43 brand to mark its 75th anniversary.

Licor 43 Chocolate combines the liqueur’s 43-ingredient original with 100% sustainably-sourced cocoa. The iteration is available online and via selected off-premise outlets globally for a limited, albeit unspecified, time.

“Just like coffee, chocolate has long had its place in Licor 43’s story,” said Zamora’s global spirits marketing and innovation director, Julian Fernandez. “Since we joined the world of Social Media, we have found that our posts involving chocolate desserts with Licor 43 are among the most successful interactions we have with our consumers.”

The launch follows last year’s release of vegan Licor 43 Horchata and a selection of RTDs in 2021, including Fresco Apple and Mexican coffee cocktail-inspired Carajillo 43.

Energy use in drinks production feels the heat – Click here for a Just Drinks Sustainability Spotlight

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