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June 29, 2021

Zamora Co’s Cocktail 43 Apple Fresco RTD – Product Launch

Licor 43 is celebrating its 75th anniversary this year.

By Rhodri Morgan

  • Category – RTD, Liqueur-based, 5.6% abv
  • Available – From this month
  • Location – The Netherlands
  • Price – SRP of EUR2.49 (US$2.96) per 25cl bottle

Zamora Co has launched a third extension of its Licor 43 brand’s sparkling RTD range.

Cocktail 43 Apple comprises a blend of the Cartagena-made liqueur Licor 43 and apple juice. The SKU is available at selected on- and off-premise locations in The Netherlands at an SRP of EUR2.49 (US$2.96).

The new variant will roll out to additional European markets in the coming months, although further details were not immediately available.

“Cocktail 43 Fresco was developed to meet growing demand for delicious low alcohol options from quality, natural ingredients in a convenient format,” said Zamora’s global marketing & innovation director, Julian Fernandez. “In 75 years of production, Licor 43 has been at the forefront of rising to consumer demand … so we’re thrilled to be able to add a third family member to a brand which is going from strength to strength.”

Zamora debuted the Cocktail 43 range in June last year, with Lemon and Berry iterations.

Last month, the company expanded the international footprint of Licor 43’s Horchata cream liqueur with a US launch, as the brand celebrates its 75th anniversary this year.

Why COVID has prompted an RTD tsunami from spirits brand owners – Click here for a Just Drinks comment

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