William Grant & Son has tapped into the growing personalisation trend with its Tullamore Dew Irish whiskey brand, creating a branded DNA kit to encourage consumers globally to “uncover their own unique blend”.
William Grant & Sons highlights consumers’ DNA blend in Tullamore Dew global activation – video
William Grant & Son has tapped into the growing personalisation trend with its Tullamore Dew Irish whiskey brand, creating a branded DNA kit to encourage consumers globally to "uncover their own unique blend".