Pernod Ricard has played down the recent slow performance of its Absolut vodka brand in the US, flagging other investment priorities in the country as well as the group’s geographical reach.
Vodka stays “tough” in US, but Absolut investment remains in-line – Pernod Ricard
Pernod Ricard has played down the recent slow performance of its Absolut vodka brand in the US, flagging other investment priorities in the country as well as the group’s geographical reach.