
The Vita Coco Company sees further sales opportunities for coconut water in the on-premise after launching an alcoholic RTD with Diageo’s Captain Morgan brand.
The company’s co-founder Michael Kirban said the launch of Vita Coco Spiked was helping it sell more coconut water to bars as a mixer.
The Vita Coco Company sees further sales opportunities for coconut water in the on-premise after launching an alcoholic RTD with Diageo’s Captain Morgan brand.