The Coca-Cola Co Q1 2020 – preview

On Tuesday, The Coca-Cola Co will report its results from the first three months of 2020. The group is going up against sales of US$8.02bn in the corresponding period last year. Here’s a look at the news that will likely shape the company’s performance in the quarter.

• The first quarter of 2020 kicked off with a revamp to the structure of Coca-Cola’s global growth mechanism. At the start of January, the company introduced the changes, which also included the reinstallation of the role of chief marketing officer. The position of chief growth officer went the same way as then-incumbent, Francisco Crespo, who has retired
• Also at the start of January, an online video claimed Coca-Cola was lining up a “new line of Coca-Cola that contains CBD extracts”. The company swiftly denied that such a product was in the offing
• In what was a busy beginning to 2020, the group took full control of US milk brand Fairlife in January. The takeover built on Coca-Cola’s initial 42.5% stake in the Chicago-based start-up
• A few days later, the company reported a first, unveiling Powerade Ultra, the first ready-to-drink sports beverage to contain shelf-stabilised creatine
• More online speculation followed towards the end of the month when an Instagram account featured a photo of a three-strong portfolio of ‘Coca-Cola with Coffee’. This time around, the group, declined to comment

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