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The Coca-Cola Co takes full ownership of dairy business Fairlife

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The Coca-Cola Co has taken full control of Fairlife after buying a complete stake in the milk beverages company.

Coca-Cola helped set up dairy business Fairlife in 2012

Coca-Cola helped set up dairy business Fairlife in 2012

Coca-Cola said last week it has taken its share in Fairlife to 100% from 42.5% after buying up the additional holding from its business venture with Select Milk Producers. Financial details of the deal were not disclosed.

Fairlife was founded by Mike and Sue McCloskey in 2012 as a partnership with Coca-Cola and dairy cooperative Select Milk Producers, set up in 1994 by the McCloskeys.

Based in Chicago, Illinois, Fairlife produces a range of ultra-filtered fresh milk drinks and flavoured milk beverages such as the Yup brand and protein shakes under the Core Power line.

Fairlife entered the Canadian market in 2018 and is due to begin local production in Ontario by the coming spring. In the US, the company is building a new facility in Goodyear, Arizona, adding to its two other facilities in Coopersville, Michigan, and Waco in Texas. 

Jim Dinkins, the president of Coca-Cola's North American division, said: "Fairlife is a great example of how we're continually expanding our total beverage portfolio to bring people more of the brands they love. This agreement will help ensure that we continue to build on Fairlife's innovative history by combining their entrepreneurial spirit and innovation capabilities with the resources, reach and expertise of Coca-Cola." 

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