
South Africa’s Ridgeback Wines is downsizing its portfolio by around 75% to “premiumise” the range and focus on Bordeaux blends.
“If you're going to be premiumising, the time is now. Fine wine and luxury products are on the rise” – Luan Aucamp, Ridgeback Wines.
South Africa’s Ridgeback Wines is downsizing its portfolio by around 75% to “premiumise” the range and focus on Bordeaux blends.