South Africa’s Ridgeback Wines is downsizing its portfolio by around 75% to “premiumise” the range and focus on Bordeaux blends.
South Africa’s Ridgeback Wines to scale back portfolio in “premium” re-focus
“If you're going to be premiumising, the time is now. Fine wine and luxury products are on the rise” – Luan Aucamp, Ridgeback Wines.