Pernod Ricard‘s Midleton Very Rare 2021
Category – Spirits, whiskey, Irish, 40% abv
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Available – From this month
Location – Worldwide, available in Australia, Canada, France, Germany, the UK, the US and Global Travel Retail
Price – In Europe, SRP of EUR180 (US$217) per bottle
Pernod Ricard’s Irish Distillers division has unveiled this year’s iteration, the 38th, in the Very Rare series from Irish whiskey brand Midleton.
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By GlobalDataThe latest bottling comprises single pot still and single whiskeys that have been aged for between 15 and 36 years. The liquid has then been matured in ex-Bourbon American oak barrels.
Historically, the annual Very Rare series has been released towards the end of each year. With the 2021 edition marking the first time the roll-out has been lined up nearer the beginning of the year. An unspecified number of units will be held back until late-autumn, according to Irish Distillers, “to ensure availability before the festive period”.
Earlier this month, Pernod posted a 3.9% decline in sales from the six months to the end of December, with flagship Irish whiskey brand Jameson delivering a 3% sales lift.
Pernod Ricard Performance Trends 2016-2020 – results data
