Pernod Ricard has started the global roll-out of a rainbow bottle for its Absolut vodka brand, designed to "celebrate Absolut's legacy within the lesbian, gay, bisexual and transsexual (LGBT) community".
Pernod Ricard releases LGBT Absolut bottle
Pernod Ricard has started the global roll-out of a rainbow bottle for its Absolut vodka brand, designed to “celebrate Absolut's legacy within the lesbian, gay, bisexual and transsexual (LGBT) community”.