Pernod Ricard’s Irish Distillers division has come up with an activation that offers consumers the chance to purchase a cask of Irish whiskey, to consume when they see fit.
Pernod Ricard launches buy-your-own-cask concept for Irish whiskey fans
Pernod Ricard’s Irish Distillers division has come up with an activation that offers consumers the chance to purchase a cask of Irish whiskey, to consume when they see fit.