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August 10, 2021

PepsiCo’s Bubly limited-edition range – Product Launch

Bubly Coconut Pineapple is a new SKU, while Bubly Passionfruit returns after debuting last year.

By Rhodri Morgan

  • Category – Soft drinks
  • Available – From this month
  • Location – The US, selected retailers and online
  • Price – SRP of US$3.99 per 8x12oz multipack

PepsiCo has released two limited-edition flavours for its Bubly sparkling water brand in the US.

Bubly Coconut Pineapple is a new flavour from the soft drinks giant that is available in retailers Target and Walmart, as well as via e-tailer Instacart. Bubly Passionfruit, which first launched in the US last year, is available from Target and Walmart as well as online through Instacart and Amazon.

Both flavours are available in 8- and 12-packs of 12oz cans, as well as in 18 packs online.

No pricing for the 12- and 18-packs was immediately available.

PepsiCo followed up new Bubly flavours for the company’s SodaStream range in October and January with the release of a new energy drink line, Bubly Bounce, in February.

Bubly first launched in 2018.

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