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February 15, 2021

PepsiCo’s Bubly Bounce energy drink – Product Launch

PepsiCo has launched a caffeinated version of its Bubly sparkling water brand.

PepsiCo’s Bubly Bounce energy drink

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What is the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry?

While wanting to protect the country from being overwhelmed by Omicron, China’s adherence to a Zero-COVID policy is resulting in a significant economic downturn. COVID outbreaks in Shanghai, Beijing and many other Chinese cities will impact 2022’s economic growth as consumers and businesses experience rolling lockdowns, leading to a slowdown in domestic and international supply chains. China’s Zero-COVID policy is having a demonstrable impact on consumer-facing industries. Access GlobalData’s new whitepaper, China in 2022: the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry, to examine the current situation in Shanghai and other cities in China, to better understand the worst-affected industry sectors, foodservice in particular, and to explore potential growth opportunities as China recovers. The white paper covers:
  • Which multinational companies have been affected?
  • What is the effect of lockdowns on foodservice?
  • What is the effect of lockdowns on Chinese ports?
  • Spotlight on Shanghai: what is the situation there?
  • How have Chinese consumers reacted?
  • How might the Chinese government react?
  • What are the potential growth opportunities?
by GlobalData
Enter your details here to receive your free Whitepaper.

Category – Soft drinks, energy

Available – From this month

Location – The US, available in the off-premise channel

Price – SRP of US$10.99 for 18x12oz multipack in branches of Walmart

PepsiCo has launched a caffeinated version of its Bubly sparkling water brand.

Bubly Bounce contains 35mg of caffeine per 12oz (35.5cl) can and rolls out in the US grocery channel and online. A single-serve 16oz can, containing 47mg of caffeine, is also available. In comparison, the smallest brewed coffee from Starbucks contains about 130mg of caffeine.

“As more individuals seek out sparkling waters with added benefits, Bubly Bounce delivers all of the delicious flavour and hydration of the original, now with just a kick of caffeine,” said Zach Harris, VP for the water portfolio at PepsiCo Beverages North America.

Five flavours are available – Mango Passion Fruit, Triple Berry, Blood Orange Grapefruit, Citrus Cherry and Blueberry Pomegranate.

The launch is the latest extension for Bubly, launched in 2018 in an attempt to capture the strong growth of sparkling flavoured water brands such as LaCroix. In October last year, PepsiCo launched Bubly Drops for the SodaStream platform in the US.

In 2019, The Coca-Cola Co launched Aha, a flavoured sparkling water range that includes a shot of added caffeine. Aha replaced Coca-Cola’s Dasani sparkling water in the company’s portfolio.

Why bottled water should tap into more drinking occasions – Click here for a just-drinks comment

Related Companies

Free Whitepaper
img

What is the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry?

While wanting to protect the country from being overwhelmed by Omicron, China’s adherence to a Zero-COVID policy is resulting in a significant economic downturn. COVID outbreaks in Shanghai, Beijing and many other Chinese cities will impact 2022’s economic growth as consumers and businesses experience rolling lockdowns, leading to a slowdown in domestic and international supply chains. China’s Zero-COVID policy is having a demonstrable impact on consumer-facing industries. Access GlobalData’s new whitepaper, China in 2022: the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry, to examine the current situation in Shanghai and other cities in China, to better understand the worst-affected industry sectors, foodservice in particular, and to explore potential growth opportunities as China recovers. The white paper covers:
  • Which multinational companies have been affected?
  • What is the effect of lockdowns on foodservice?
  • What is the effect of lockdowns on Chinese ports?
  • Spotlight on Shanghai: what is the situation there?
  • How have Chinese consumers reacted?
  • How might the Chinese government react?
  • What are the potential growth opportunities?
by GlobalData
Enter your details here to receive your free Whitepaper.

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