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February 15, 2021

PepsiCo’s Bubly Bounce energy drink – Product Launch

PepsiCo has launched a caffeinated version of its Bubly sparkling water brand.

PepsiCo’s Bubly Bounce energy drink

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Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
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  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
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Category – Soft drinks, energy

Available – From this month

Location – The US, available in the off-premise channel

Price – SRP of US$10.99 for 18x12oz multipack in branches of Walmart

PepsiCo has launched a caffeinated version of its Bubly sparkling water brand.

Bubly Bounce contains 35mg of caffeine per 12oz (35.5cl) can and rolls out in the US grocery channel and online. A single-serve 16oz can, containing 47mg of caffeine, is also available. In comparison, the smallest brewed coffee from Starbucks contains about 130mg of caffeine.

“As more individuals seek out sparkling waters with added benefits, Bubly Bounce delivers all of the delicious flavour and hydration of the original, now with just a kick of caffeine,” said Zach Harris, VP for the water portfolio at PepsiCo Beverages North America.

Five flavours are available – Mango Passion Fruit, Triple Berry, Blood Orange Grapefruit, Citrus Cherry and Blueberry Pomegranate.

The launch is the latest extension for Bubly, launched in 2018 in an attempt to capture the strong growth of sparkling flavoured water brands such as LaCroix. In October last year, PepsiCo launched Bubly Drops for the SodaStream platform in the US.

In 2019, The Coca-Cola Co launched Aha, a flavoured sparkling water range that includes a shot of added caffeine. Aha replaced Coca-Cola’s Dasani sparkling water in the company’s portfolio.

Why bottled water should tap into more drinking occasions – Click here for a just-drinks comment

Related Companies

Free Whitepaper
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Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
Enter your details here to receive your free Whitepaper.

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