- Category – Wine, rose, France, 12% abv
- Available – From this month
- Location – The UK, available online
- Price – SRP of GBP33.99 (US$47.19) per 2.25-litre box
Laylo has launched a boxed rose wine under its namesake brand in the UK.
Laylo Lot #4: Rosé Méditerranée is made from Grenache grapes from the Provence region of France. The 2.25-litre boxes are available to order immediately from the brand’s website.
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Additionally, the company claims the varietal’s box packaging, which holds the equivalent of three 70cl units, generates 90% less carbon than glass bottles.
“We were passionate to find Laylo customers a rosé that combined sustainable, high-quality, traditional winemaking with joyful holiday vibes,” said Laylo co-founder Laura Riches. “With sales of rosé wine up 250% so far this year, it is a firm summer favourite amongst UK drinkers – and the classy Provence style is the most popular choice.”
Last month, O’Neill Vintners & Distillers launched a range of boxed wines in the US, targeting consumers hosting or participating in communal games nights.
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By GlobalData
