Next month sees the start of the new NFL season and, for the first time since the coronavirus pandemic began, stadiums will be full again as fans flow back in. Beverage brand owners with NFL sponsorships are also lining up to get back into the game – Anheuser-Busch InBev, The Coca-Cola Co and PepsiCo have all released significant new marketing campaigns to make up for last year’s COVID disruptions. Just Drinks speaks to Todd Kaplan, head of marketing for PepsiCo’s Pepsi, about the brand’s new activations for the NFL season, the potential for NFTs in sport and whether new rules on college athletes will change sponsorship agreements.
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