Kentucky Peerless Distilling Co is to launch two rye whiskies in the UK.
The distiller’s Single Barrel Rye (55.25% abv) and Small Batch Rye (55% abv) will be available from 26 April via Master of Malt, Native Spirits and The Whiskey Exchange. Both expresions are priced GBP80 (US$110) per 70cl bottle.
Go deeper with GlobalData
“We are forever grateful for our friends in the UK who have genuinely embraced the resurrection of our pre-Prohibition brand from the beginning,” said Peerless’s director of global marketing and strategy, Cordell Lawrence. “It is our sincere honour and privilege to now share a dram of Peerless with our friends across the Atlantic”.
GlobalData figures show that consumption of American whiskey in the UK has grown consistently in recent years. Between 2015 and 2019, the category swelled at a compound annual growth rate (CAGR) of 13%. And, after an 8% volumes slide in 2020, the category is set to resume growth, albeit at a stunted CAGR of just over 7%.
In December, Moët Hennessey acquired a stake in US rye whiskey producer WhistlePig to expand the brand outside of its home market.
See Also:
Why new standards herald a new dawn for Japanese whisky – click here for a just-drinks comment
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
