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April 16, 2021

Kentucky Peerless Distilling Co enters UK – American whiskey in the UK data

Kentucky Peerless Distilling Co is to launch two rye whiskies in the UK.

Kentucky Peerless Distilling Co is to launch two rye whiskies in the UK.

The distiller’s Single Barrel Rye (55.25% abv) and Small Batch Rye (55% abv) will be available from 26 April via Master of Malt, Native Spirits and The Whiskey Exchange. Both expresions are priced GBP80 (US$110) per 70cl bottle.

“We are forever grateful for our friends in the UK who have genuinely embraced the resurrection of our pre-Prohibition brand from the beginning,” said Peerless’s director of global marketing and strategy, Cordell Lawrence. “It is our sincere honour and privilege to now share a dram of Peerless with our friends across the Atlantic”.

GlobalData figures show that consumption of American whiskey in the UK has grown consistently in recent years. Between 2015 and 2019, the category swelled at a compound annual growth rate (CAGR) of 13%. And, after an 8% volumes slide in 2020, the category is set to resume growth, albeit at a stunted CAGR of just over 7%.

In December, Moët Hennessey acquired a stake in US rye whiskey producer WhistlePig to expand the brand outside of its home market.

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