Here’s a round-up of this week’s highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.

As diversity is what defines the non-Scotch whisky segment, it is subject to numerous and sometimes contrasting trends across the different whisk(e)y-producing countries. Nevertheless, while the category may represent a wide-ranging patchwork of national products, the trends in the key individual countries all appear to be pointing upwards, with a new IWSR/just-drinks report suggesting future growth is assured for the sector for the five-year period up to 2019.

Belvédère has forecast a profitable future after releasing full-year sales for 2014 that were down by 4.1% on the prior year.

In spirits, the Holy Grail has long been for the brand to become the bar call. History shows, however, that achieving such a feat is not the end of the story and, as Richard Woodard suggests, brings into play a brand new challenge.

The whisk(e)y segments outside of Scotch are set for significant growth over the next four years, a new IWSR/just-drinks report has forecast.

Australian Vintage has seen a healthy rise in full-year sales and profits helped by the performance of its three key wine brands.

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UK retailer Majestic Wine has started the search for a new CEO as its current head has left with “immediate effect”.

Pernod Ricard‘s Cognac brand Martell is marking its 300th anniversary this year. Last week, Andy Morton visited Martell’s biggest distillery, Gallienne, in Cognac to speak with Martell brand ambassador Hugo Gallimard and check out the mood ahead of a year of celebrations.

Gifting is still an “integral” part of wider Chinese culture, but the country’s anti-extravagance campaign has been “incredibly disruptive”, Diageo‘s Asia head has told analysts. 

Pernod Ricard is keeping watch on the craft spirits segment in the US for future growth, but has maintained it is well-placed in the country with its current portfolio.