
Here's a round-up of this week's highlights in the global beer & cider category. We are also running similar round-ups for soft drinks & bottled water and spirits & wine.
Are you safe from the tax authorities? The wine and spirits industry is driven by valuable brands, each of which contains intellectual property at its heart. But, are brand owners putting themselves at risk of additional tax liabilities due to artificially-constructed, profit-shifting, transfer pricing schemes?
MillerCoors is set to close one of its breweries in the US as falling volumes have started to take effect.
SABMiller has confirmed that it has received notification from Anheuser-Busch InBev of a possible takeover.
The CFO of Calsberg, Jørn Jensen, is set to leave the company.
Finally, the moment everyone in the brewing universe has been waiting for has arrived, not with a thunderclap or volcanic eruption or heralds trumpeting, but rather with a prosaic exchange of email alerts.

US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataToday's confirmation that Anheuser-Busch InBev is exploring a bid for SABMiller will have come as a surprise to precisely nobody in the global beer industry. And, while it is by no means a done-deal, there's still a certain sense of inevitability about it that many have felt for quite a while now.
There was a time when bars served beer in any old pint glass, fathers had their one brand of whisk(e)y and consumer feedback was received by post. Now, branded glassware is a given, no one wants to drink what their parents did and social media posts can go viral in minutes. In today's crowded market place, how do you get consumers to be loyal to your brand?
Twenty-four hours after the news broke about a potential takeover of SABMiller by Anheuser-Busch InBev, and the wires are awash with commentary and analysts' notes. What would the new power couple of brewing mean for the industry and, more importantly, will the deal actually take place?
Anheuser-Busch InBev, Carlsberg and Heineken have teamed with local brewers and beer associations to launch a global effort to promote responsibility around beer consumption.
The use of social media for marketing purposes by drinks industry companies can be segmented into four distinct campaign types, according to a new market research report from just-drinks.