Analysis

Does your brand speak to Generation Z? How to inspire loyalty in the new ‘me’ generation - Analysis

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Diageo/LVMH move for Pernod won't wash

just-drinks speaks to Pernod CEO Alex Ricard

How to win the marketing war in spirits

Where will Pernod focus its attention in 2019-21?

The just-drinks Analyst returns

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There was a time when bars served beer in any old pint glass, fathers had their one brand of whisk(e)y and consumer feedback was received by post. Now, branded glassware is a given, no one wants to drink what their parents did and social media posts can go viral in minutes. In today's crowded market place, how do you get consumers to be loyal to your brand?


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