Here are the most viewed, subscriber-only items on just-drinks this week:

10. International Scientific Forum on Alcohol Research Critique 142: A Study on Alcohol Consumption and Mortality

The large European Prospective Investigation into Cancer and Nutrition Study (EPIC) has released a new analysis of the relation of alcohol consumption to mortality.

9. Analysis – Cognac plays the waiting game in China

When Cognac producers were beginning to realise the full impact of falling demand in China last year, Pernod Ricard’s MD of finance, Gilles Bogaert, was asked when he thought the situation would return to normal. Bogaert said that a recovery would take time, adding that “there are still questions over pace”.

8. Analysis – US bars court craft beer, but light lagers still strong

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How are US on-trade venues reacting to the shifting nature of the country’s beer market?

7. Research in Focus – Cachaça seeks “Brand Brasil” bounce

Now would seem an opportune time to assess the current fortunes and potential for Brazil’s national spirit, cachaça, and a new joint-report from The IWSR and just-drinks has done just that.

6. Comment – Pernod Ricard’s Portman Group penalty – a coincidence?

Pernod Ricard has become the latest company to clash with the Portman Group, the UK’s drinks industry watchdog. 

5. Analysis – China obstacles divert premium Australian wine to global growth

Treasury Wine Estates has admitted to a long-time legal tussle over its Chinese name, which has reportedly been appropriated by a “trademark squatter”.

4. just the Answer: Australian Vintage’s CEO, Neil McGuigan

Neil McGuigan, Australian Vintage’s CEO, is not a man short of words. The affable, 55 year-old Aussie, who has been in charge for four years and is part of the family that started the company, is happy to tell it like it is on most subjects. Here, just-drinks’ deputy editor, James Wilmore, talks to McGuigan about the state of the global wine market, the company’s plans to get back into the US and the on-going tribulations at rival Treasury Wine Estates.

3. just the Answer: Pernod Ricard’s international marketing director for Havana Club, Nick Blacknell

Earlier this year, the Worshipful Company of Distillers held a lively debate in London on the future of rum. Afterwards, just-drinks spoke to Nick Blacknell, Pernod Ricard’s international marketing director for Havana Club, to discuss digital, diversity and the debate’s motion “The future for rum lies with connoisseurs not clubbers”.

2. Comment – Soft Drinks & Water – Coke Life: Hit or Miss?

A year on from its South American debut, The Coca-Cola Co is taking Coca-Cola Life to the west. Richard Corbett considers the new brand extension, and its prospects for success.

1. Comment – Spirits – Cachaca’s Big Chance, But Heed Tequila’s Warning

To celebrate the launch of just-drinks’ and The IWSR’s latest spirits report, Richard Woodard considers the future for cachaça. But, first, let us look to the past.

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