Here are the ten most viewed, subscriber-only items on just-drinks this week:

10. Analysis – Molson Coors, Carlsberg ready for craft “threat”

Molson Coors and Carlsberg are the best-placed multi-national brewers to “weather the storm” of craft beer and neutralise its “threat” to larger players, an analyst has said.

9. Analysis – Coca-Cola Hellenic boosted by Russia, Nigeria in “mixed” Q1

Coca-Cola Hellenic (CCH) has delivered progress in Russia and Nigeria but troubles elsewhere have produced a “mixed” first quarter, according to an analyst.

8. Analysis – Minimum pricing would boost C&C Group

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C&C Group’s decision to turn its back on “unattractive” off-trade deals means it would benefit from a minimum unit price taking effect in Scotland, according to an analyst. 

7. Analysis – US job losses hit Europe’s brewers

Europe’s big brewers saw their volumes in the US drop back in the first three months of the year as unemployment among young men hurt sales, an analyst has said.

6. just On Call – Diageo expects China softness to remain in 2013

Diageo’s Asia-Pacific boss expects the spirits market in China to remain “soft” for the rest of 2013, but is encouraged by the performance of the company’s super-deluxe Scotch whisky brands in the country.

5. just the Facts: Top Ten Fastest-Growing US Spirits Brands

The ten fastest-growing spirits brands in the US ranked by percentage increase in volume in 2012 versus 2011.

4. In the Spotlight – Coca-Cola’s “secret recipe” on eBay

Sales of sparkling cola are under pressure, but one man still believes its stock is high. Cliff Kluge, a pilot from Georgia, told ABC News this week he may have found the original recipe for Coca-Cola – and is selling it on eBay for as much as US$15m.

3. just the Facts – Spirits Market Share in US by Category

Here, courtesy of Euromonitor and Stifel, is a breakdown of the market share of spirits in the US.

2. Comment – Campari’s CEO and the ‘mystery’ vodka brand

Gruppo Campari’s CEO, Bob Kunze-Concewitz, went a little off-piste in a conference call with analysts earlier today (13 May). 

1. Comment – Brewers Wake Up and Smell the (Cider) Apples

It was always a case of when, not if: Anheuser-Busch InBev has finally launched its Stella Artois cider off-shoot, Cidre, into the US market this week.