Here are the ten most viewed, subscriber-only items on just-drinks this week:

10. International Scientific Forum on Alcohol Research Critique 124: The J-Shaped Curve for the Relation of Alcohol Consumption to Mortality

An analysis based on data from more than 110,000 subjects in the US, of whom 3,364 died during a follow-up period of up to nine years, was used to evaluate the relation of “heavy drinking” and “non-heavy drinking” to the risk of all-cause mortality.

9. Analysis – Russian tax relief can help Carlsberg boost volumes

Carlsberg will have the chance to revive its Russian volumes after authorities voted to ease back on beer taxes from 2015, an analyst has suggested.

8. Exclusive – CHINA: Pernod Ricard to use QR codes on all China packaging

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Pernod Ricard will have QR codes on all products in China by next April, just-drinks has learned.

7. just On Call – Diageo ups on-trade focus after taking “foot off the pedal”

Diageo has been too heavily focussed on off-trade distribution in global markets in recent years and took its “foot off the pedal” in the on-trade, a senior company executive has admitted. 

6. September 2013 Management Briefing – Beverage Packaging

To coincide with the week-long Drinktec exhibition in Germany, this month’s management briefing looks at the beverage packaging landscape.

5. Analysis – Anheuser-Busch InBev ready for global beer revival

Anheuser-Busch InBev is the best-placed global brewer to benefit from a rebound in the world’s beer volumes next year, led by Brazil, an analyst has said.

4. Exclusive – UK: Whyte & Mackay appoints former Diageo exec as CEO

Whyte & Mackay (W&M) has appointed the former head of Diageo’s production business in Scotland as its new CEO, just-drinks can exclusively reveal.

3. Comment – Does Whyte & Mackay’s New Broom Offer a Glimpse of the Future?

What is one to make of this week’s news that Scotch whisky producer Whyte & Mackay (W&M) has installed former Diageo man Bryan Donaghey as its new chief executive?

2. just the Facts – The World’s Top 25 Beer Markets

Earlier this week, analysts at UBS released their latest ‘Beeronomics’ research note, looking at the global beer landscape. Here, courtesy of UBS, is a breakdown of the top 25 beer markets around the world.

1. Comment – Soft Drinks & Water – Hot Ginger Ale: A Soft Drink Revolution?

Earlier this month, The Coca-Cola Co announced the release of a new product in Japan. No major surprise there, but the product in question is a hot, carbonated beverage. Richard Corbett casts his eye over Canada Dry Hot Ginger Ale and weighs up its potential for success.

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