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Here are the most viewed, subscriber-only items on just-drinks this week:

10. Round-Up – NPD: Redefining Fresh – Cold-Pressed Juices Invigorate Packaged Beverages

This month, Tom Vierhile from Datamonitor considers the latest entrants into the cold pressed juices category.

9. Analysis – Brown-Forman’s whiskey success adds to Southern Comfort’s woes

Speaking after the release of Brown-Forman’s first-quarter results yesterday, CEO Paul Varga was typically upbeat over the performance of fledgling flavoured whiskey Tennessee Fire. 

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8. Round-Up – The ICAP Digest – August 2014

Once a month, the International Center for Alcohol Policies (ICAP), which covers alcohol policies worldwide, looks at what’s going on in-market to promote a responsible role for alcohol in society.

7. just On Call – Brown-Forman reaching out to Russia over Jack Daniel’s move – CEO

Brown-Forman is trying to open talks with a regional Russian authority that reportedly confiscated some Jack Daniel’s products over health fears, its CEO has said.

6. Comment – Soft Drinks & Water – A Monster of a Deal

Ray Rowlands of Drinksinfo Ltd reviews Coca-Cola Co’s link-up with Monster Beverage Corp and contemplates PepsiCo’s reaction to the purchase.

5. Comment – Beer – The End of the Road for International Brands?

Larry Nelson has been looking at the global brewers’ numbers this month, and mulling what their report cards say about the state of international beer brands.

4. Sustainability in Drinks – Soda Tax Bill Unlikely to be Sweet Success

The use of excise to combat the rise of obesity has long cast a shadow over the global soft drinks industry. Ben Cooper looks at the latest moves, in the US, and considers the likelihood of success for such a proposal.

3. Research in Focus – Smaller Emerging Markets still Important for Champagne

The forecast gradual recovery of Champagne shipments to nearer their record level over the next four years will be borne primarily out of economic recovery in its powerhouse export markets, such as the UK and Germany, and, albeit more sluggishly, in France.

2. M&A Watch – Monster gets the Better of Coca-Cola Co in Alliance Deal

There’s no doubt about it, the Coca-Cola Co – Monster Beverage Corp deal is a smart strategic partnership, aligning the two parties in an optimal way in the energy drink category. But, looking at the details, particulary Coca-Cola’s cash payment of US$2.15bn, the benefits seem to be heavily on Monster’s side.

1. Editor’s Viewpoint – Another One Bites Bacardi’s Dust

One of the things I noticed quite early into my career covering drinks was just how many so-called ‘industry veterans’ there are. One of my regular lines quickly became that people seldom leave our industry, presumably because it’s so much fun.

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