Here are the ten most viewed, subscriber-only items on just-drinks this week:

10. Analysis – Will 2014 see The Coca-Cola Co bounce back?

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The Coca-Cola Co reported a disappointing set of full-year numbers yesterday (18 February), with profits and sales sliding after a tough fourth quarter. In a post-results conference call, the company’s CEO Muhtar Kent talked of the now-familiar problem of “ongoing global  macroeconomic challenges”.

9. just On Call – Treasury Wine Estates backs new CEO as flak flies

Treasury Wine Estates has defended its decision to appoint a CEO with no alcohol retail experience, saying new head Michael Clarke is a “heavy hitter” with a proven track record.

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8. Editor’s Viewpoint – Pernod Ricard: What Time Do You Call This?

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For as long as I’ve known the firm, Pernod Ricard has always carried itself with an air of Gallic insouciance: The senior exec team is always happy to go off-the-record with the fourth estate, while the broader company approach of “local roots, global reach” shows a company at ease both with its surroundings and with itself.

7. In the Spotlight – Who Can Rescue the Soda Makers?

It was interesting to see Big Soda’s contrasting reactions to more North American CSD volume falls in full year results this month.

6. Comment – Analysts Ire at New Treasury Wine Estates Head Masks Real Target

When Michael Clarke makes the move from London to Sydney for Treasury Wine Estates at the end of next month, he may want to consider packing a flak jacket.

5. just On Call – Carlsberg CEO eyes China consolidation

The CEO of Carlsberg has said that the brewer could start consolidating its expanded interests in China in the next few years.

4. just On Call – Pernod Ricard upbeat on Martell, cool on Whyte & Mackay

Pernod Ricard maintains that the reliance of its Martell Cognac brand on the Chinese market is not a concern, despite a marked fall in the brand’s performance there in the company’s fiscal first half.

3. Comment – Soft Drinks & Water – The Kitchen: The New Soft Drink Frontline

Earlier this month, The Coca-Cola Co took aim at the in-home carbonation market, through its tie-up with Green Mountain Coffee Roasters. Richard Corbett surveys the battlefield.

2. Analysis – Russia’s beer rumpus goes on

Carlsberg is still suffering in one of its core markets – Russia. 

1. The just-drinks Interview – MillerCoors sales president Ed McBrien – Part I

Last week, MillerCoors unveiled the biggest brand launch in its five-and-a-half year history: Miller Fortune, a beer designed to take on the spirits market. But, how will this strategy play out, and what else does the brewing JV have in store to rescue its flagging volumes? Here, in the first part of an exclusive two-part interview just-drinks deputy editor James Wilmore tackles the US firm’s sales president, Ed McBrien.

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