Here are the ten most viewed, subscriber-only items on just-drinks this week:

10. International Scientific Forum on Alcohol Research Critique 135: Binge Drinking Increases Mortality Risk among Moderate Drinkers

A recent study of late-life alcohol consumption and drinking problems was based on a sample of “late-middle-aged” (55–65 years old at baseline) “community residents” who were recruited from the western part of the US.

9. Focus – Gruppo Campari’s FY Performance by Region, Brand

Earlier today (12 March), Gruppo Campari announced its full-year results, making a recovery after a difficult first half. Here, just-drinks takes a look at the group’s results by region and brand:

8. Analysis – Campari and the Aperol “headache”

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Campari’s full-year results on Wednesday were a mixed bag. The US and Russia performed well for the wine, spirits and soft drinks maker in 2013, while Western Europe was disappointing.

7. Comment – Soft Drinks & Water – Asahi in Expansion Mode

As its Japanese home market struggles to expand Ray Rowlands of Drinksinfo Ltd looks at the recent overseas ventures that the Asahi Group has undertaken in its hunt for growth culminating in its latest foray, this time in the Indonesian soft drinks arena. 

6. Exclusive – US: Bevyz home carbonation system to hit US in May

Bevyz has confirmed to just-drinks that its Fresh Machine home carbonation unit will launch in the US in May.

5. Comment – Wine – Pushing the Moderate Message

Ahead of next week’s UK Budget, Chris Losh bemoans the fiscal pressures placed on the drinks industry. Could we not trumpet our good sides, he asks?

4. Focus – Branding in the Craft Beer Industry

Whilst reports suggest that overall alcohol consumption is declining, it seems the craft beer industry is capitalising on the public’s over-familiarity with mass-market beer brands and instead turning to more innovative flavours of beer, backed by creative branding and marketing campaigns. Stuart Whitwell from Intangible Business surveys the scene.

3. just On Call – Campari CEO eyes global growth after Canadian whiskey buy

Campari’s CEO has said Canadian whiskey can follow its Japanese and Irish counterparts in grabbing a larger share of the global brown spirits market.

2. Comment – “Speers” and the Near-Beer Revolution

At the launch of an extension to Heineken’s hugely successful Desperados brand two weeks ago, the brewer’s UK management issued a brash come-on to rivals looking to challenge them in the so-called “spirit-beer” category. “You’d better be good,” they said.

1. Editor’s Viewpoint – Brown-Forman for Sale? Keep it in The Family

A few weeks ago, reports broke suggesting that Bacardi is set to embark on a shopping spree to plug the Bourbon gap in its portfolio. Speaking to the Sunday Telegraph in an interview published late last month, CEO Ed Shirley said: “The obvious gap that we have would be in Bourbons and ryes.”

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