Brown-Forman is looking to raise the off-premise focus of its flagship Jack Daniel’s Tennessee Whiskey, as the brand looks to bounce back from the global closure of the on-premise earlier this year.
Jack Daniel’s to get off-premise push as bar closures hit performance – Brown-Forman CEO
Brown-Forman is looking to raise the off-premise focus of its flagship Jack Daniel's Tennessee Whiskey, as the brand looks to bounce back from the global closure of the on-premise earlier this year.