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September 3, 2020

Jack Daniel’s to get off-premise push as bar closures hit performance – Brown-Forman CEO

Brown-Forman is looking to raise the off-premise focus of its flagship Jack Daniel's Tennessee Whiskey, as the brand looks to bounce back from the global closure of the on-premise earlier this year.

By Jason Ingle

Brown-Forman is looking to raise the off-premise focus of its flagship Jack Daniel’s Tennessee Whiskey, as the brand looks to bounce back from the global closure of the on-premise earlier this year.

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