Category – Spirits, cream liqueur, 17% abv
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Available – Now
Location – The US, available nation-wide
Price – SRP of US$15.99 per 75cl bottle
Carolans Cold Brew, which comprises Irish whiskey blended with cream, honey and cold brew coffee, is immediately available nationwide in the US at an SRP of US$15.99 per 75cl bottle. The launch will be supported with advertising spots in retail outlets and trade media.
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By GlobalData“As the second-largest Irish Cream, we are consistently seeking to amplify Carolans through consumer-relevant innovation that builds upon a strong portfolio and offers consumers new opportunities to make new memories with Carolans,” said Heaven Hill’s group product director, Hannah Venhoff.
Heaven Hill acquired Carolans and its Irish Mist liqueur sibling from Campari Group in 2017 for $165m.
Earlier this week, Zamora Co released the vegan version of Licor 43 cream liqueur in the US.
