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May 13, 2021updated 21 May 2021 2:34pm

Heaven Hill Brands’ Carolans Irish Cream Cold Brew liqueur – Product Launch

Heaven Hill Brands has launched a coffee-flavoured version of its Carolans Irish Cream liqueur brand.

By Rhodri Morgan

 

Category – Spirits, cream liqueur, 17% abv

Available – Now

Location – The US, available nation-wide

Price – SRP of US$15.99 per 75cl bottle

Carolans Cold Brew, which comprises Irish whiskey blended with cream, honey and cold brew coffee, is immediately available nationwide in the US at an SRP of US$15.99 per 75cl bottle. The launch will be supported with advertising spots in retail outlets and trade media.

“As the second-largest Irish Cream, we are consistently seeking to amplify Carolans through consumer-relevant innovation that builds upon a strong portfolio and offers consumers new opportunities to make new memories with Carolans,” said Heaven Hill’s group product director, Hannah Venhoff.

Heaven Hill acquired Carolans and its Irish Mist liqueur sibling from Campari Group in 2017 for $165m.

Earlier this week, Zamora Co released the vegan version of Licor 43 cream liqueur in the US.

Why whisky/whiskey can no longer ignore the allure of flavours – click here for a Just Drinks comment

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