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May 13, 2021updated 21 May 2021 2:34pm

Heaven Hill Brands’ Carolans Irish Cream Cold Brew liqueur – Product Launch

Heaven Hill Brands has launched a coffee-flavoured version of its Carolans Irish Cream liqueur brand.

By Rhodri Morgan

 

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Category – Spirits, cream liqueur, 17% abv

Available – Now

Location – The US, available nation-wide

Price – SRP of US$15.99 per 75cl bottle

Carolans Cold Brew, which comprises Irish whiskey blended with cream, honey and cold brew coffee, is immediately available nationwide in the US at an SRP of US$15.99 per 75cl bottle. The launch will be supported with advertising spots in retail outlets and trade media.

“As the second-largest Irish Cream, we are consistently seeking to amplify Carolans through consumer-relevant innovation that builds upon a strong portfolio and offers consumers new opportunities to make new memories with Carolans,” said Heaven Hill’s group product director, Hannah Venhoff.

Heaven Hill acquired Carolans and its Irish Mist liqueur sibling from Campari Group in 2017 for $165m.

Earlier this week, Zamora Co released the vegan version of Licor 43 cream liqueur in the US.

Why whisky/whiskey can no longer ignore the allure of flavours – click here for a Just Drinks comment

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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