Hallmark Channel Wines’ Cheers Rosé Seltzer

Category – RTD, wine-based, rosé, 8.4% abv

Available – From May

Location – Available in selected US cities

Price – TBC

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By GlobalData

Hallmark Channel Wines has launched a ‘wine seltzer’ in the US.

The winemaking arm of the Hallmark television channel, in partnership with producer Wines That Rock, this week unveiled Cheers Rosé Seltzer; an 8.4% abv sparkling rosé made with 100% natural ingredients. Each 25cl can contains 137 calories and will be available in four-can packs across select US cities from May. 

“The new Cheers Rosé is a unique seltzer because it’s wine-based,” said Hallmark Channel Wines’ winemaker Andrew Nelson. “We have been working on this formula for years and believe it’s the perfect beverage for spring and all summer long”.

In 2019, Wines That Rock unveiled a range of wines in collaboration with US TV channel CBS themed around the Star Trek science-fiction television series.

Why the future for wine in cans has arrived – click here for a just-drinks comment