Gruppo Montenegro's Vecchia Romagna Riserva 18 brandy - Product Launch

Category – Spirits, Brandy, 40% abv
Available – From this month
Location – The UK, available from selected off-premise outlets and online
Price – SRP of GBP130 (US$175.88) per 70cl bottle

Gruppo Montenegro has added an extension to its Vecchia Romagna brandy portfolio.

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Vecchia Romagna Riserva 18 comprises a blend of brandies aged for a minimum of 18 years in French and Croatian oak barrels. The spirit then spent an unspecified period of time in casks that previously held Amarone della Valpolicella red wine.

The fourth release from the Italian brandy is available in the UK online through Amazon and alcohol e-tailer The Whiskey Exchange, as well as via selected retailers.

The expression will be released in batches, the first of which comprises 5,000 units.

In September, Gruppo Montenegro secured the distribution rights for Mast-Jägermeister’s portfolio in Italy from next year, replacing an agreement the latter had with Campari Group.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
Perform company-level analysis to understand business model, size, and geographic focus

Don’t miss out on key market insights that can help optimize your next investment – read the report now.

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