Grain & Barrel's Elvis Presley whiskeys - Product Launch - Just Drinks
Join Our Newsletter - Get important industry news and analysis sent to your inbox – sign up to our e-Newsletter here
X

Grain & Barrel’s Elvis Presley whiskeys – Product Launch

By Rhodri Morgan 14 Sep 2021 (Last Updated September 14th, 2021 14:57)

The South Carolina-based spirits producer sourced and distilled the whiskies in Presley's home state of Tennessee.

Grain & Barrel’s Elvis Presley whiskeys – Product Launch
  • Category – Spirits, American whiskey, 45% abv
  • Available – Later this month
  • Location – The US, available online and in selected states
  • Price – SRP of US$49.99 per 75cl bottle

Grain & Barrel has released a line of Elvis Presley-themed whiskeys.

The 45% abv Elvis Whiskey and Elvis Rye were created in collaboration with Elvis Presley Enterprises, the company set up by the singer’s wife to manage his assets and estate. The expressions will roll out across selected off-premise outlets in the US in the coming weeks.

Though based in South Carolina, Grain & Barrel sourced and blended the expressions in Presley’s home state of Tennessee.

“Given our expertise within premium whiskey, the Elvis expressions are a natural fit for Grain & Barrel Spirits,” said the company’s founder, Matti Anttila. “We look forward to launching the brand, which is sure to be a highly sought after collector’s item.”

Last month, US company Wines That Rock added two more varietals to its range of wines inspired by the Star Trek television series.

In turbulent times, spirits brand owners fall into the arms of celebrities – Click here for a Just Drinks comment