Category – Wine (See below for abvs)
Available – From this week
Location – The US; from the Star Trek Wines website
Price – SRP of between US$100 and US$150 per 70cl bottle two-pack

Wines That Rock has added two new varietals to a range inspired by the Star Trek television series.

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Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:

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The Andorian Blue Chardonnay (14.2% abv) is produced using grapes grown on the Caribbean island of Saint Lucia and is limited to 2,161 units. The Cardassian Kanar Red Wine Blend is described as a “premium” mix of Cabernet Sauvignon, Merlot, Petite Sirah and Petite Verdot varietals.

The abv percentage for The Cardassian Kanar was not immediately available.

Both wines are available to pre-order from the Star Trek Wines website ahead of domestic shipping starting in November.

Wines That Rock said ‘The Full Armada’ collection comprising both new releases – along with Chateau Picard Cru Bordeaux, Federation of Planets Old Vine Zinfandel and Sauvignon Blanc and Klingon Bloodwine varietals – is also available to order online at an SRP of US$299.

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The range was created in partnership with American TV channel CBS, and launched in the US in 2019.

Why the wine industry needs to look beyond the glass bottle – and fast – Click here for a Just Drinks comment

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
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Perform company-level analysis to understand business model, size, and geographic focus

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

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