The head of wine producer Badet Clément has said France lags the rest of the world on creating global wine brands and has warned that the country needs a complete rethink if it wants to catch up.
France has “missed the train” on wine brands – Badet Clement
The head of wine producer Badet Clément has said France lags the rest of the world on creating global wine brands and has warned that the country needs a complete rethink if it wants to catch up.