Boizel Chanoine Champagne has confirmed it plans to include disgorgement dates on bottles of Lanson Black, Rose and Ivory Label NV imported into the UK.

The Champagne firm, which acquired Groupe Lanson International in 2006, said today (17 March) that disgorgement dates will be included on the back labels of all 75cl bottles of the three brands in the UK going forward.

The move is “part of a long-term strategy to educate consumers on the taste of Champagne”, Lanson said. The unit claims it is the first Grande Marque to assure the quality of their wines using this technique across multiple wines within their portfolio.

“Consumers are keen for knowledge about Champagne so the best thing we can do for customers is to continuously communicate the heritage and provenance of Lanson and show why Champagne is worth its premium price point,” said Paul Beavis, managing director for Lanson International in the UK.

“This move demonstrates this commitment to consumer education and is in line with our approach to communicating what’s in the bottle.”

Back in September last year. Boizel Chanoine saw it net profits halve in the first six months of 2009 due to lower demand for Champagne in the global economic downturn.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Stay informed for just £1! *

Get access to unbiased and data-driven news with a subscription to Just Drinks.

What’s included in your subscription:

  • Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
  • Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot
    beverages
  • Unrivalled drinks industry comment from Dean Best, Jessica Broadbent and leading sector specialists

Have a Subscribtion Sign in

Get help with subscribing or signing in

*30-day digital subscription for £1. Available to new subscribers only