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March 23, 2022

E&J Gallo Winery’s High Noon RTD ‘Pool Pack’ – Product Launch

The pack features two new flavours and two fan favourites

By James Beeson

  • Category – RTD, vodka-based, 4.5% abv
  • Available – From this month
  • Location – The US, available nationwide
  • Price – TBC

E&J Gallo Winery has added two new flavours to its High Noon spirits-based RTD stable in the US.

The Guava and Kiwi extensions are available exclusively as part of a limited-edition ‘Pool Pack’, containing eight 35.5cl cans. The pack features two of each of the new flavours, along with two each of High Noon’s Lime and Peach flavours.

Despite being marketed as a hard seltzer, Gallo’s High Noon RTD range is vodka-based, and blended with fruit juice to an abv of 4.5%. Each can contains 100 calories, and the full range is gluten-free, according to the company.

High Noon debuted almost three years ago and sits in the group’s Spirit of Gallo business unit that covers the spirits portfolio, which includes New Amsterdam Vodka and Familia Camarena Tequila.

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